Red Classics Adaptation And Communication

In the 90s of last century, the second time raising of the "Red Classic" caused highly attention in the The literary and Art Circles, new medias had given the "Red Classic" so much strength to move farword. As the "Red Classic" being regarded as a special Cultural phenomenon, the Adaptation of the "Red Classic" films have become the focus of attention. Many literary critics think that the adaptations not only could be carriers of Political ideology, they could also imply the meaning behind this feature, they are not a simple reappearance of history, but trying to rebuild the culture of the "Red Classic" to teach the public, in the diverse cultural field. the "Red Classic" used the need of construction of cultural Transformation and Vintage context, put them on screen with the help Advanced media, pushed by Market mechanism, besides, the Adaptation of the "Red Classic" films also influence Mass consumption and Political ideology of the public. "Red Classic" films have already become a Integrated carrier of political talking、need of the market、commercial profit and Mass consumption. The adaptation and propagation of the "Red Classic" have great value of Building spiritual civilized society and response the Cultural Strategy in Seventeenth session of the Sixth Plenary meeting in china.For this article, "JiangJie" was chosen to be the Study template of the adaptation and propagation of the "Red Classic". By analyzing the adaptation of the movies and dramas of JiangJie, find the reason why the new《JiangJie》could be so welcomed, and how did the image of JiangJie became a classic. And choose three《JiangJie》film texts of different periods to analyze the reasons that they came out、the ways they worked and the value of social culture in the specific period.Ⅰhope this would be an opportunity to dig more about the creation of "Red Classic" image of women, and the strategy of changing the "Red Classic" in the future, to provide an example.