Each Region Film Consumption Environment Research

The Australia culture research professer Graeme Turner has once mentioned in his book Flim as a Social Practice that we may make a study about the movie consumption environment.Whlie out scholars used to research the film industy from the subjects like film morketing,film audience,filmmarket and etc., witnout any attention to the film consumption enviorement as what it comes to be.In the condition of the film box keeping hardly growing,the new dark hourse box keeping coming out,and the chains and cinemas keeping building,wether we have to continue the Hollywood-style film production mode or how to ensure the sustained development of film box with the movie-goers’ benefit.The author hope that through the study of film consumption environment, consumer environment of the maximum possible of the film in order to resear the film industry in another way.In this article, we determined to resaer the Sichuan-Chongqing region, that is Sichuan-Chongqing region film consumption environment.This article is divided into four parts:The first part is the introduction, establish the significance of this study, define the term, describethe structure of the current research background and research methods.. The second part is from the macro aspects of environment. The third part is the key part of this article, formed mainly from the movie industry micro-environment of the film consumption:the development of the Sichuan-Chongqing region cinema system and place cinema theater party viewing atmosphere of mutual cooperation of the producers marketing a good performance at the box office. The fourth part is the study of the Sichuan-Chongqing region rural film consumption environment, including analysis of the Sichuan-Chongqing region of rural cinema and rural consumption structure and consumption habits and spending power.The last part is the conclusion.