Commercial Shopping Space Environment, Interior Design And Planning,

The Business building , of which the area is only less than the living building has become the second largest category of architecture. Considered as an essential element of the public environment of the city , it reflects the development of the economy circumstances. It is an important place for the commercial information to be combined and exchanged. It is also a dynamic and magnificent landscape which help to create the beauty of the environment of the whole city. The shopping area, which is the most crowded, occupies a great deal among the commercial area. It requires the environmental facilities of high qualities. The design of the surroundings, space of both interiors and outdoors has great effect on people's emotion, interests and life style. In response to the development of informational and digital communication and administration, shopping on the net and the rapid rhythm of modern life, the design of interior and outdoor environment of the shopping area should be adjusted and changed. The purpose of this paper is to illustrate as the following: 1. As the designer of the commercial area, what problems we should pay close attention to when we participate in shaping the integrated environment of the city. Although these problems should be concerned by the city administrators and designers, we architects should have an integrated view of the blueprints of the whole city. Thus we will be able to integrate these elements into the design of the commercial area.2. With the improvement of people's standard of living, the purpose of shopping behaviors has changed from "Demands" to "Relaxation and amusement". More and more shopping area has become the place for people to release tension and take some amusement activities. Thus, it has become the tendency for architects to design and create such environment for public activities. The essential point of designing the elegant environment is based on the people.3. This paper enhanced the study and concern about the relationship between the shopping psychology and environment. To study the psychological process of shopping behaviors, the ways of shopping and its motivation, the different psychological process between planned shopping and derivational shopping, the response measures taken by the manufactory and distributors; Through the study of theobject requirements according to the environment, this paper illustrated the characteristics of the shopping environment including the convenience and economical elements^ selectivity and collection, symbol and recognition, comfort and beauty, security and reliability. (Notes: this chapter referred to some of the research achievements of both domestic and abroad.)4. This paper provided a discussion about the environmental design of the commercial area including the problems of advertisements, the image of the brands, the culture of the enterprises , the cultural problems of designing the commercial environment , the status and function of the commercial area in the city and etc.5. This paper classified the contents of commercial area and shopping area by means of the systematology methods. It also categorized the contents based on different specialities and angles, for instance, the scale of the architecture, the operation contents and its characteristics. During the process of classification and deduction, this paper also made a brief introduction about the collective situation and the features of different department stores compared to the conditions abroad.6. This paper focused on the interior and outdoor environmental design of the large and medium sized integrative department stores. These stores offer the highest qualities of the environmental art and interior design. They are typical and integrative. The up extension of these can participate the construction of the business street and district of the city, while the down extension can be integrated into the design of the contribution units and specialized stores. And they are a...