The Humanized Design Research Of Contemporary Commercial Signs

In China’s social and economic rapid development and people aesthetic level increasestoday, humanized design conforms to the social people’s aesthetic taste, mark is an inevitabletrend in the process of development. Humanization logo design concept of make logo designwith more colorful, more press close to life, more human nature and affinity of visuallanguage expression way. for the development of trade marks provides an effective designconcept, after also be in the process of logo design can better reflect "take the customer as thecenter" design a concept to provide important basis. Based on the design of trade marks an important for research object, the current businesslogo and the development trend of the investigation of consumption environment, through thehumanized design art the basic theory and the trade marks two aspects of fundamentalresearch summed up, and access to a large sign at home and abroad. VI system design, andother aspects of the academic material, academic dynamic and related survey data base,summarizes the two ground, the paper analyses the current commercial organizations usecommercial signs motive and current situation of the development of the Chinese commercialsigns. According to the above study concludes with a large number of outstanding symboldesign case and modern mark development course, the paper analyses the development ofscience and technology to trade marks, the influence of the human ascension, the studysummarized human art design of each content in commercial signs of all kinds of expressionand human nature of the trade marks of expression way, the logo design, the paper analysesthe concept and other design way advantage. Thus for the designer to design the enthralledaudiences group with their eye, aesthetic temperament and interest, and can arouse audiencegroup spirit of identity inside trade marks provides a series of effective strategies and designway, business logo design for China to the innovation of the idea of introducing a newperformance space, and the pursuit of direction. Business logo design appear of human nature, and not stylist chasing individual character,but the development trend and the inevitable result of social development trend. And the othermarks than design concept, design can reflect more design idea of humanity design way, isbeing the designers have to accept. And consumer groups also more and more interested in those who would make full vent to their feelings, to satisfy their needs of individual character design work, humanization logo design will be in the later business logo more and more appear.