Art The Development Of Supermarket In China And Marketing Model

The case studies of "Development and marketing model of art supermarket in China" designed by the Shanghai Zendai Art S-Supermarkets, based on the Principles of Marketing, the theory of brand strategy and Retail Management, contributes for studying the question of the art supermarkets in China with new ideas and guidance.This article is divided into three chapters focused on three core idea of "what to sell","whom to sell" and "how to sell". The first chapter is mainly to sort out the origin and the status of Chinese art supermarket, and an overall description of their products and services, target customers, marketing strategies, sales channels and business conditions of Shanghai Zendai Art S-Supermarket. The second chapter focuses on studying and analyzing problem of goods management, target market positioning and integrated marketing communication of Shanghai Zendai Art S-Supermarket. The third chapter gives i the solution with the adjustment of product structure, pricing and presentation, clear I market segments, as well as centralized marketing strategies, exploration of integrated I marketing communication strategy and explore its brand to establish and maintainThrough research, the conclusion of this article is that commodity adjustment to be based on target market segments needs, adjusting the commodity pricing strategies to improve profits, store layout design, using of the commodity concept furnishings strategy. In the target market segments, to identify and refine the target market segments to make it clear and explicit, detailed assessment of the marketing strategy of centralized marketing-by-market segments. Integrated marketing communication strategy, the need to set sales objectives and communication objectives, respectively, and a variety of marketing tools and the means used to carry out. On the brand to establish and maintain in terms of the need to create a strong brand, through a clear brand set is not as well as the use of integrated marketing communication strategy to create brand equity.