| In morden word, Cultural arid political, economic is interacting with each other, and in the national economy shows an increasingly important role. Culture is also productive, cultural is the soft power and hard power. As soft power, which through various forms of cultural works, so that workers receive the spirit of the belonging, identity, happiness, love life and love to more socialism; As hard power, it is one of the important economic industry sectors, can increase the gross domestic product, stimulating economic growth.Shaanxi is an important birthplace of Chinese civilization, is the seat of the ancient capital of13dynasties, is undoubtedly the cultural resource big province, but not powerful cultural industry. In order to develop Shaanxi’s economic and social must be cultural industries. As one of the Shaanxi cultural and the Shaanxi Merchant Culture, we should explore and use it, Shaanxi cultural industry to add a new growth point and the tipping point, to promote culture in the next five years to become a new pillar industry of Shaanxi. Shaanxi business culture as a hard power, as an important economic sectors, increase the GDP of Shaanxi Province, stimulating economic growth. Shaanxi business culture as soft power, through various forms of cultural works, the spirit of Shaanxi concise business and publicity, it will be to love the local people in Shaanxi as the main content of the patriotic education and education in the history of doctrine, it will greatly Shaanxi people call the spirit of independent innovation, encouraging the people of Shaanxi’s reform and opening up the will, to Shaanxi’s economic and social development of a strong spiritual power. In this paper, the development process of starting Shaanxi merchants, from the qualitative and quantitative point of view were described Shaanxi cultural industry of business necessity and importance, and in this business based on the Shaanxi cultural industry an effective way. |
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