China's Advertising Language Literature Study Since The 1990 S

China stepped into, as it were, the real advertising time from1990s, advertising commonly used art techniques to produce, especially the widespread use of the rich literary language. The purpose of this article is the study of advertising language and literature of this period. This study specifically related to the two languages, namely, advertising language and literary language. The nature of the two languages are so different, but it can be harmonized in the ad, this phenomenon makes the study of advertising language and literature to make sense and value, on the other hand, a phenomenon that allows we had to think, only the language of literary, able to make literature into literature? Modern and postmodern aestheticization of everyday life, how it will correct definition of literature? This is the problem of this study should be given attention and discussion. This paper attempts to collect and analyze a number of advertising language, multi-angle side to advertising language literary expression in the advertising effect and the significance and value to explore.Precisely, advertisement language and literary language. with nother nature yet unifying well in advertisement,this phenomenon makes it meaningful and valuable to research on the advertisement language’s literariness. On the other hand, this phenomenon forces us to think that whether the with literary language. How do we define literature correctly as the daily life became aestheticalally in modern and post modern period. Start from the literary interpretation of this definition of the literary Finally, the ad examples to prove what is the advertising language literature. Papers classify and analyze the use of advertising language will collect a lot of space with the literary use of literary theory to explore the advertising language "aesthetic of non-utilitarian" and "utilitarian"; the advertising language of emotion; advertising language in aestheticfictional; advertising language "poetic" phenomenon; the strange effect of the advertising language; advertising language conversational monologue, narrative class performance. At the same time to explore these characteristics, through advertising language "read" and explain its use of literary theory, and fully display advertising language how the utilitarian and the aesthetic of literature integration.The last chapter of advertising language literary nature, respectively, for advertising and literature of the significance and value carried explore, in advertising language literary nature of advertising meaning and value aspects were positive value and negative value of the difference between expand the discourse; in advertising language literature sex pairs the meaning and value of literature, the paper said: advertising language as an important symbol of the present literary rule the world today, even if the people living in advertising language literature into, in essence, would still be material surrounded. This article and the literature of advertising language is able to save his views on literature in the present living condition.