Domestic Research On Tv Ads

With the audience’s resistance for ads, advertising restrictions for TV advertising, and television broadcast channels increases, TV ads is in the bottlenecks. Then, product placement has become the trend. As a supplement for traditional advertising, in recent years, product placement has been widely used in many TV shows, movies, also triggered a lot of controversy and reflection.Generally speaking, product placement means advertisers insert the image of their products or bands, trying to enhance the audience’s cognition of the products and bands. Then.finally influencing consumer’s behavior.Based on comparing the difference and correlation between TV dramas and advertisement.This passage indicated the possibilities and potential development in product placement in TV dramas, combining the theory related to Communication Studies, Arts of TV dramas and TV and culture studies,this passage points out the commercialization transition of domestic TV dramas, the difficulties the advertisers face,the features of TV dramas,the producers’need of money is the cause of the coming out of product placement. Moreover, the passage points out that good product placement in TV dramas may not damage the integrity of the movie and should be helpful for band construction. Although product placement in the TV dramas is just a beginning, the advertisers and the producer can make full use of its topical to effectively integrate the advantageous resources and achieve win-win.