A Study Of Legal Regulation On Corporate Social Responsibility Of Online Game Operator

Online game is becoming one of the most important culture and entertainment products in people’s lives. It is more and more popular with people of all ages.But the online game is different from the general static cultural products. It is interactive, creative, participatory, making online game showing all characteristics of virtually of the society.In the virtual society, people are free to burn, kill, rob, plunder, are free to marry and have children, such culture which goes against the traditional values affect the user’s outlook on life, values and world view imperceptibly.The larger the enterprise, the greater the industry as a whole, the greater corporate social responsibility that the on line game operator has.So it is responsible for the online game operator to regulate the network and social-cultural’s guiding good as the same time.Guide the development of the culture to a more civilized direction, promote healthy and harmonious society and culture, I think this is a higher development goals of the online game operator companies, but also his corporate social responsibility.But absolute power corrupts absolutely, and as the same as the run of online game, if just by relying on industry self-regulation to implement their corporate social responsibility, at least for now it is quite difficult.Law is stronger protection of all acts, so I think it is the best protection for on line game operator to fulfill corporate social responsibilities,to have benign propaganda of entertainment and cultural,and to promote society developing well.This article is divided into six parts.an introduction, the first part, the second part, the third part.the fourth part, the conclusion.Cultural crisis is hidden when it brought huge industrial benefit.The next generation of people’s outlook on life, values and world view are affected and changing little by little because of the distorted values of violence, short-sighted, prejudice, acquisitiveness passed by on line games.In the introduction, the author reveal the writing background through some cases.The cases are about people who set foot on the no-return road because of addicting to on line games.And then leading to the intention of this article,that is,to regulate the order of network market,and on line game operator business activities through Legal norms,to promote it to undertake corporate social responsibility.In the healthy and orderly development of online games, which is also able to create healthy social and cultural environment.In the first part,the author has analyzed theoretical of the online game operator’s corporate social responsibility. Clearly and specific concepts definition is the premise of study. In the first part, on the basis of their own characteristics of online game operators I pointed out the category of the corporate social responsibility which I studied, through the analysis and definition about corporate social responsibility.The online game operator companies need to undertake corporate social responsibility of guiding the mainstream values,and promoting healthy and cultural society that between the bottom line of corporate social responsibility and philanthropy moral responsibility which is high standards of responsibility.In the second part,the author has pointed out that the lost of online game operator’s corporate social responsibility and it is necessary to regulate it by law.lt is contributed to us to understand the status of legislation,reason of missing better by analyzing the current situation of online game operator’s corporate social responsibility.And then work out the laws in line with our reality, realize the online game operator’s corporate social responsibility better.In our country,online game operator’s corporate social responsibility has difficulties on both the reality and legislation.In the real plight of level,on the one hand, the online game operator is aware of practice of corporate social responsibility.On the other hand, it is lack of the atmosphere to practice corporate social responsibility.In the legal predicament level,China’s online game operator is lack of legal regulation on corporate social responsibility.Although the current "Companies Act" defines that company should bear the corporate social responsibility clearly, and other laws also have different degrees of manifestation of corporate social responsibility in addition to the "Company Law". But.It is undeniable that these provisions remain fragmented and the fragmentation of corporate social responsibility system is still unable to give full protection.At the same time.For the online game operator,it is lack of specialized corporate social responsibility provisions.So legal regulation of the corporate social responsibility is required for improving the current situation that it performs,promoting enterprise theory undeveloped,maintaining long-term sustainable development,promoting the positive interaction between business and society,and building a harmonious society.The third part, the legal regulation of American network game operator corporate social responsibility and its enlightenment its inspiration. The United States is the birthplace of the internet, also be one of the most developed areas of the online gaming industry, the legal regulation of network games is relatively complete. Learn from American experience, and improve relevant laws and regulations of China’s online game management is imminent. Law is the most powerful protection of all acts, the America experience tells us that the first step of governance network games and strengthen the awareness of corporate social responsibility is to speed up the Internet-related legislation, to improve the legal system and regulatory mechanisms of network games, and to form the network game management legal system and supervision mechanism. As preparation of improving the legal regulation of network game operator corporate social responsibility and it’s realization mechanismThe forth part,Route of regulation about improving corporate social responsibility of online game operator in our country.The theory must be put into practice and guide practice,then improve the theory by practice.Society will continue to develop and progress forward through the spiral upward. We should put the theory of corporate social responsibility into practice and use it to guide the practice when we have further understand about it.On the one hand,we should fill the legal void, and plugged the loopholes in the law, improve the legislation.The relevant provisions of China’s corporate social responsibility is general excessively,lack of maneuverability.The relevant legal provisions is thinner on the online games.On the other hand,When we draft hard law on corporate social responsibility, coordinating with the soft law is the fundamental requirement for online game operator. Only in this way, the corporate social responsibility of online game operator will be practice better.On building and improving the "soft law" of corporate social responsibility of online game operator in China, we should build consensus among society, businesses, families and individuals in all aspects.To undertake corporate social responsibility is the trend of the times.the network game as advanced technology and product of the times, how to better the management and regulation of network game in order to draw on the advantages and avoid disadvantages is a very complex and far-reaching question, which still needs in-depth research and practice.