On Implementation Mechanism Of Corporate Social Responsibility

With the growing strength of the company, it creates enormous wealth as well asa series of social problems. In the face of the company both positive and negativeimpact, we have to start thinking of the company’s responsibilities as a member ofsociety.As the major economics should not be to seek the maximization of profits astheir only aim, but should follow the concept of people-oriented, to bear the socialresponsibility to stakeholders.It is the product of a new era of social development, inline with the company’s long-term interests and the community’s common interests.Although the concept of corporate social responsibility has been accepted inmost countries of the world, but there are still many problems to be solved. Thedevelopment of company in China stated late, although they made someachievements in the theory and practice of corporate social responsibility, but thefulfillment of corporate social responsibility is not ideal. So, the study of corporatesocial responsibility system architecture and implementation factors has theoreticaland practical significance, especially the improvement of corporate governancestructure, it plays a vital role in the achievement of corporate social responsibility.The logical structure of full thesis consists of six chapters:The first chapter, the basic theory of corporate social responsibility. First of all,through the enumeration of existing corporate social responsibility concept, Iunderstand domestic and foreign scholars on the understanding and definition of thisconcept, on this basis, summarize and analyze the concept of existing corporate socialresponsibility. And on the basis of stakeholder theory, I define the corporate socialresponsibility connotation: corporate social responsibility refers to the obligations forthe corporate and the operator to maintain and enhance the other stakeholders benefitbesides the duty to pursuit the profit-maximum of stockholders. Secondly, on thebasis of a clear corporate social responsibility connotation, I believe it is the unity ofthe legal responsibility and moral responsibility in the nature. Third, I summarize thecharacteristics of corporate social responsibility: corporate social responsibility undertaker is the company and its controller; the object is non-shareholderstakeholders in corporate social responsibility; corporate social responsibility is apositive responsibility; corporate social responsibility is compulsory and notmandatory; and corporate social responsibility is a direct manifestation of corporatepersonal standard change to the social standard. Last, I analyze the need for corporatesocial responsibility: it can be effective in preventing the abuse of economic powerto harm the social and national thing; to help enhance the competitiveness of thecompany and protect the stakeholders’ legitimate right; to help protect and realize thesocial rights and sustainable development.The second chapter, I provide an overview of the basic theory of theimplementation mechanism of corporate social responsibility. First of all, I clear themeaning of the corporate social responsibility realization mechanism: in the corporatesocial responsibility implementation process, the sum of various componentsinvolved institutions and systems. And analysis the features of corporate socialresponsibility realization mechanism include: corporate social responsibilityimplementation mechanism for content-rich, diverse, and the need to rely on thevarious aspects of coordination can be achieved; the implementation mechanisms ofthe corporate social responsibility have primary and secondary, strength andweakness. Secondly, author analyzes the elements of corporate social responsibilityrealization mechanism, thinks the range of corporate social responsibility realizationmechanisms include: the responsibility for the staff, responsibility for the consumer,and creditors, community responsibility, environmental responsibility for society andcharity responsibility for social. And the subject of implementation mechanism ofcorporate social responsibility includes: corporate legal person, shareholders’ meeting,the board of directors, the board of supervisors, managers.The third chapter, through the investigation of the theory and practice ofcorporate social responsibility in the United States and the European Union, authoranalyzes the theoretical results of foreign corporate social responsibilityimplementation mechanism and practice modes, to arrive at the enlightenment of ourcorporate social responsibility realization mechanisms.Chapter four, at the beginning, author analyzes the legislative status of our corporate social responsibility implementation mechanism and existing problems,followed by analysis of the achievements and problems of our corporate socialresponsibility in practice.Chapter V, the first, author analyzes the relationship between corporate socialresponsibility and corporate governance, and thinks corporate social responsibilitymainly rely on the company itself to practice, and the improvement of the corporategovernance structure is crucial for the achievement of the corporate socialresponsibility. Followed by an overview of stakeholder participation in corporategovernance theory, stakeholder participation in corporate governance is one ofeffective methods to achieve corporate social responsibility. Put forward my ownideas and suggestions for how to improve corporate governance to achieve corporatesocial responsibility.