The Local Government Crisis Public Relations Studies In The Community Sudden Affairs

Since initiating the reforms and open policy for more than30years, China’seconomy has achieved tremendous success. The people’s physical life and spirituallife has been improving. However, due to the adjustment of benefits structure, thedifferentiation of social stratum and the control of government are descending.China that is in transition period has caused a series of social problems. Groupincidents have ranged from normal state to abnormal state. The local governmentplays an important role in quelling the crisis，guiding the public opinion andmolding the government image. With deepening the crisis public relations researchand improving the law, the public relations ability has been strengthening. Thelocal government has obtained certain achievement in it.There are still some problems existing in the local government of our countrywhen it faces the sudden affairs, such as the weak consciousness of crisis on publicrelations, responding slowly to the sudden affairs, slacking the mechanism of crisispublic relations etc., which injured the local government’s public trust, loweredtheir image and led to the tension between the government and the public. The waythat is a reasonable effective gentle solution should be based on the localgovernment. They also should play an important role in solving sudden affairs withcrisis public relations. Only using the right strategy of crisis public relations, withthe short date and the long term for stance, to strengthen the official crisis publicrelations consciousness respectively, set up a crisis public relations mechanism,perfect the news spokesman system and create the benefit expression and theinformation communication channel etc. that can we use the gentle way to solvethe burst affairs and achieve good governance effect.