The Research Of Chinese Local Government Crisis Public Relations Capacity

With the rapid development of world integration, China continued to strideforward, made a full range of great achievements, but also to pay a certain amount ofdevelopment costs. Filled with a variety of social instability, crisis era seems to havecome. Administration of the government crisis public relations is an importantfunction of government in the face of crisis, when the government’s work to be carriedout smoothly, and get people’s understanding and support, need to use a variety ofways and channels of communication to coordinate the handling of the kind ofcomplex relationship, to a certain extent, the government’s ability to directly affectthe public relations crisis in our country’s social harmony and stability, affect thegovernment’s overall image. But we want to see at this stage in the overall ability ofour government is not strong public relations crisis, a crisis phenomenon, a lot ofgovernment public relations staff no sense of crisis, do not know how to use themeans to quickly deal with the crisis public relations situation, to maintain thegovernment’s prestige and image. Therefore, to enhance the capacity of governmentcrisis public relations, is bound to enhance the government’s ability to govern as animportant part of the government to enhance their ability to go through channels.This article is written from four aspects, in the first part, the article describes thesystem’s ability to enhance the topics of crisis public relations background andsignificance of topics, and recent research conducted at home and abroad related to aprimary literature review; explain the approach taken by the Institute; The second part,combing the ability of the government crisis public relations related to the basicconcepts, and other topics related to crisis management, public opinion and publicrelations theory some elaboration; The third part, put forward China’s ability to formgovernment crisis public relations, and the first event through the stone and theNational Sports Council audit storm two of the more typical case, to the governmentcrisis of our public relations capabilities for analysis, and based on the analysis forthe occurrence of this kinds of reasons for the phenomenon; In the last part of thearticle summarizes the premise of the preceding analysis, public relations crisis forour government to enhance the capacity of the path, summed up the results ofprevious studies, gives a certain response.