Investigation And Research On The Clothing Market Of Fuzhou Elderly People

As the acceleration of the process of China’s population aging, elderly economy is rapidly warming now. And due to the unlimited business opportunities containing in the clothing market of elderly people, the elderly consumer market is now mellowing with great potential. In the domestic or abroad, a growing number of scholars and merchants take more and more attentions to the clothing market of elderly people. However, there is a dilemma situation in Fuzhou as well as many other cities that elderly people are difficult to buy clothes while merchants have troubles to sell. Based on the above circumstances, the author proposed this research topic.The research methods of this paper include surveying the consumer behaviors of Fuzhou elderly people, visiting relational stores, and making use of dialectics to analyzing the problems of the clothing market of Fuzhou elderly people. This paper indicates that the difficulty and emphasis of the elderly costume design lie to its structural design, and the solving of the problems depends on enough models in the market. According to the above analysis, the author also proposed some related programs about business strategy, mode of production, and the structural design.