The Government Website Information Architecture Research Based On CRM Theory

Information technology is developing rapidly, Vigorously promoting socialreform and innovation, to accelerate the development process of humancivilization. With the advent of the Internet, cloud computing, Internet of thingsand the emergence of modern information technology, profound impact on thedevelopment of customer relationship management theory, How will the newcustomer relationship management theory is applied to the government websiteinformation architecture building areas, the paper focuses on the problem.Customer relationship management originates from the enterprise, hasbecome the magic weapon of the modern enterprises in the fierce marketcompetition. Currently many countries use this one theory in governmentconstruction, the service object such as citizens, enterprises are collectivelyreferred to as " customer ".Government building customer-centric philosophygreatest manifestation in the construction of government websites, and producea great performance.Government websites as the government and citizens onlinecommunication tool, is the result of the information technical development, asmore and more people choose to shop on the Internet, more and more peoplewant to choose online way to accept government services. However, the construction of government websites in China there is chaosin the organization and serious overlapping, the lack of a unified standard ofguidance, friendly user interface is not enough, Poor online services, so that theperformance of the government websites failed to fully play out.Through the study of government website information research, willcontribute to a service-oriented government and the building of a harmonioussocialist society, help citizens (customer) informed, participation andsupervision,Improve trust in government, and contribute to improved relations betweenthe government and citizens (customers).