Research On The Civil Liability Of The Network Group Purchase Website In Group Purchase Business Model

In the electronic commerce has been widely accepted by the precipitation, networkgroup purchase this new electronic consumption patterns emerge as the times require.Network group purchase internationally is called B2T (Business to Team), B2B(Business to Business is afterwards), B2C (Business to Consumer), C2C (Consumerto Consumer) after another mode of electronic business affairs. Network group purchaseas a new e-commerce model, the trading patterns differ from those of general contractpattern, because involve the third party platform (group purchase site), network grouppurchase transaction relations is more complex than the traditional transactions,transactions involving the legal position is relatively fuzzy. Network group purchasetransactions exist legal disputes increase day by day, group purchase process in thepresence of fraud, the legitimate rights and interests of consumers can not be guaranteed,service trap, group purchase site malignant competition, which directly affects thesustainable development of network group purchase. At present the network trades have"network commodity trade and related services"," Interim Measures for management ofelectronic commerce credit certification rules"," Internet information servicesmanagement approach" and other laws and regulations, in March14,2012, the StateAdministration for Industry and Commerce issued" on the strengthening of the networkoperation management activities of the group purchase opinion", to regulate the networkgroup purchase the market to manage order, but the contents of relatively brief. In reallife the group purchase disputes but also from the" contract law"," the general principlesof civil law"," consumer protection law"," product quality law" and other laws of therelevant provisions. Group purchase as a web site group purchase transactions of the axis,its standardization degree directly determines the network group purchase to run smoothly. The law should detail the role of law, the standardization of its legalresponsibility, the state government and the relevant departments shall strengthen thesupervision.This article is about is divided into four chapters:The first chapter is the network group purchase business model overview.Separately discusses the network group purchase concepts and business model, and fromthe case of network group purchase the legal risk.The second chapter of the group purchase website existing legal issues for dialysis.The legal theory and judicial practice, the group purchase website legal status and legalresponsibility of Fuzzy Chaotic analysis.The third chapter of the group purchase website legal status and legal responsibilityto carry on the analysis, mainly from the breach and infringement of two visual analysisof group purchase website legal liability. The author puts forward corresponding views.The fourth chapter discusses group purchase website legal liability systemreconfiguration. Analysis about the present situation of legislation, and puts forward thecorresponding suggestions of legislation and judicial countermeasure.