Research On The Legal Lssues Of Network Group Purchase

Network group purchase, is a certain number of consumers, which use Internet as achannel organization, get alone and to buy cheaper price of goods. This is a new mode ofelectronic Business affairs, it also known as Consumer to Business ("C2B"). C2B and B2Cand C2C e-business models such as compared to difference, C2B model must be a certainnumber of consumers polymerization to forming trading. Network group purchase originatedfrom the United States, the development has not enough five years, China into the mode ofelectronic commerce for just a few years. But because the network group purchase is internalcharacteristics, network group purchase market get rapid development speed.As a new type of electronic commerce, network group purchase complied with the needsof purchase development. However, as a kind of new social relations, our country in practiceexisting in the process of industry norms, leading to a bulk frequent disputes, group purchasewebsite or the business credit is not due to the high integrity sensing, all kinds of exaggeratedpropaganda, product and service quality standard and after-sales service unable to keep upwith the problems. The legal relation between fuzzy lead to legal liability problems such asdifficult to define, group purchase website and supplies the merchants with mutualbuck-passing, causes the consumer’s loss. Network group purchase in developing positivedisorder and chaos is a network is a big obstacle to the development of the industry.Based on the Groupon network group purchase mode, in the international and thedevelopment course of our country as a starting to analysis the existing network grouppurchase mode, and summarizes China’s problems of network group purchase. Through theresearch of our country’s existing legal relation of network group purchase, and existing grouppurchase mode examples analysis, summed up in different mode group purchase the civillegal relation and corresponding legal responsibility of customer business and group purchasewebsite are difference. At last, author give suggestion to standard and perfect network grouppurchase behavior,.