A Reward For The Validity Of The Theory Of Advertising And Applicable Law

For the reward of advertising, the our country present laws do not clearly defined, academic disputes rather large, practical advice about. This paper mainly adopts empirical method, with judicial practice case intuitive, objectively reflect the relevant legislation and judicial reward advertising problems in the practice, triggering thought and theory research, Using the comparison, inspected the two major countries in the continental law system for reward advertising of qualitative and legal regulation, to perfect China’s relevant laws and regulations of advertising reward provide reference and judicial application, Adopted interest measure, and analyses the methods of the reward of advertisement nature bond says and individual behavior said superior, for legislation to provide the reference. Full text is made up of four parts.The first part is the introduction. This paper introduces the background and significance of the topic, writing thoughts and frame, writing methods and innovation. For the writing of this entire article lays the basic direction and the overall frame.The second part is a reward advertising law system of overview. From the reward of the idea of advertising, and combining cases, will reward advertising and teasing act to distinguish, clarify the nature and reward advertising constituents. Briefly introduces the classification of advertising reward.The third part is the reward of the evolution of advertising laws and regulations in China and reward advertising laws and regulations in question. From the comparison of two different Angle in the major countries to reward advertising of qualitative and legal regulation, analyzes on the reward of advertising qualitative and legal regulating pulse current skeleton, reveals the legal regulating advertising reward problems and put forward definite reward advertising legal effect, perfect legal regulation, reward advertising solve all legal regulating judicial application conflict measures.The fourth part is a reward advertising regulatory and judicial application classification of perfection. In reference and absorption of the existing relevant reward advertising theory research, combining relevant reward advertising the case, the latest law, for our current reward advertising the institutional defects and perfect as detailed elaboration. The latest judicial explanation will reward advertising into "contract law" the regulation category, at the same time the property law, also to stipulate the right holder of a reward, according to the different laws and regulations and laws of advertising is claimed reward results are also different, accordingly, specifically to reward advertising law applies claimed to do a detailed discussion of the lost property law applicable on advertising reward, realize the property law and the oblige method needs.