Cultural Industry Investment And Financing Predicament And Countermeasures Of The Government

The cultural industry, a rising industry in the21st century, has gradually flourished inChina along with the development of its market economy as well as reform and opening up.It is among the most rewarding industry. Nowadays all industries make profits mainly bytheir leading innovation and technical edge, and the cultural industry just falls into such acategory.This, coupled with policy and market factors, has brought about its high rate of return oncapital, which will last the craze over investment in this industry. Under such circumstances,how to adjust the government’s role as a cultural administrator along with the development ofthe cultural industry proves crucial to the sound development of this industry in China. Thispaper, starting with the concepts of the cultural industry and the government’s culturalfunction, explores the transformation of the government in its responsibility, approach, andmode in cultural administration and analyzes the causes of deviants and problems in theprocess of institutional reform.Based on the deep analysis of the sources, features, and defects of funds in China’scultural industry and the successful experiences of developed countries, it explores the way tosolve the difficulties in investment and financing in China’s cultural industry. Finally, thepaper proposes some policy suggestions for the government to restructure its functionalsystem, establish the new mode, and specify its functions in an effort to promote theapplication of the development strategy for the cultural industry.