Commercial Old Intellectual Property Rights Protected By The Laws Of The Status Quo, Problems And Relevant Countermeasures

"Lao zi hao", also called the well-known firm."Lao zi hao" is the extension of the traditional resources in modern society that is a product of the continued integration of a country’s traditional providers (enterprises) industry and traditional culture in modern civilization and innovation. It reflects this country’s national identity and creativity, carrying a heavy commercial and cultural accumulation. But in the modern market economy, competition, commercial old faces a severe test and challenge, especially appears to respond to the lack of intellectual property protection. Old how to protect commercial resources of this traditional Chinese carrier has a strong sense of reality, but also has long-term significance. Firstly, the concept of Business old clarify and define, and then carry out the analysis of the particularity of the commercial old, and examined the basis of their legal protection. On this basis, the focus of our current Business old intellectual property laws to protect the status quo and problems are analyzed and discussed.China’s intellectual property protection system of intellectual property law, commercial old protection is different from the general protection of intellectual property laws, the "inherent and acquired disorders, many legal and policy issues related to needs of the community, the legislature old organs, judicial organs, Business and consumer multi-pronged approach, to work together. In this paper, based on the study of a large number of judicial cases that unclear Business old intellectual property rights body, the rights of the different types of conflict, commercial old font size right relationship with the well-known trademark does not straighten out, commercial old traditional skills commercial secret protection is insufficient, Business old commercial franchise normative. The main reason is that the damage caused by historical reasons, the lack of management systems and lack of benefits or reduce legal awareness imbalances. To solve the above problems, the perfect commercial old intellectual property protection of the law to increase the judicial protection of intellectual property rights for commercial old, prompting commercial old to strengthen the legal awareness, improve the relevant system construction, also need to establish a common intellectual property protection of commercial old social coordination.Beijing, as the capital of our country, has a more concentrated area of profound historical and cultural heritage, but also commercial old old protection has a strong representation. Therefore, a separate chapter, and put forward their own views and thinking specifically commercial protection of old Beijing.