The Research About Improving Chinese Charitable Organizational Credibility’s Approaches

Chinese modern charity began in the1980s. The limitation of the economic developmentlevel、the later started and other various factors, Compared with British、Germany and otherwestern countries as well as Hong kong and Taiwan regions of china, the Mainland of Chinesecharity development is relatively slow. In the process of charity exists some problems, Such as:governments don’t play their due role in the development process of the charitable organizations.The Media has some misunderstanding to the charity reports. there’re some problems ofmanagement mechanism in charitable organizations and some officers use “charity” to corruptprofit and obtain the commercial profit.Our country in a special stage of strategic opportunities andprominent contradictions and our country in a key period of building the comprehensiveconstructing the well-off society, so it’s a very important and urgent to develop our modern charity.The article contains three parts. The first part is the introduction, which give the initialintroduction of topics according to analyze the research background and significance of the topic,elaborate on research methods and research purposes and definite the related concepts, describe theChinese charitable organizations. The second part is the performance and causes of credibility’scrisis of Chinese charitable organization. The reason of charitable organizational credibility’s crisisis worked out. From the government level, media level, aspect of charitable organizations’management mechanism, the level of work style of the officers to research the reasons of thecharitable organization credibility’s crisis. In the third part, according to drawing the experiences ofthe charitable organizations in the United Kingdom, Germany, and Hong Kong, Taiwan regions,which provides references for the development of our charitable organizations. simultaneouslyaccording to the causes of credibility’s crisis to perform specific approaches to enhance thecredibility of the charitable organizations: accurate positioning the role of government in thecharitable organization, Actively guide the media report positive and release of positive energy,constantly improving the charitable organizations’ management mechanism and cracking down theactivities as corruption or seeking commercial gain.