Theoryonthe Internet Unfair Competition And Legal Regulations

In recent years, China’s Internet technology has made rapid development, on the one hand, e-commerce and other Internet services have been widely used and offer greatly convenient for people’s production and life, on the other hand, the development of the Internet technology has made the Internet economy become the new platform of commercial competition. In the essence, I think that the core profit model of Internet economy is to strive for the greatest resources of users and to improve traffic and advertising click rate. Therefore, in order to achieve the biggest economic benefits, many Internet economy operators then use the new Internet technological means to conduct unfair competition. Internet unfair competition has the characteristics of high technical nature, concealment, a low cost, at the same time, the unfair competition behavior means varied, it makes the traditional unfair competition laws and regulations be hard to adapt to the requirements of the network environment.Through the study of domestic and foreign relevant laws and judicial practice on the relevant regulations and practices of the Internet unfair competition, I analysis the necessity of consummating the relevant laws and regulations. Because there will be more and more network users, the Internet unfair competition practices must increase in the Internet environment.So, I think it is urgent time to perfect our existing law regulations of Internet unfair competition.Therefore, in order to regulate Internet unfair competition behaviors, our country should perfect "anti-unfair competition law" in timeon the structure and content.Specifically speaking, we should expand the applicable scope of subject of anti-unfair competition law; we should perfect the structure of anti-unfair competition law;we should perfect the specific provisions of Internet unfair competition behaviors and the provisions of the corresponding legal responsibility. At the same time, we should perfect the judicial interpretation and other laws and regulations.