Media And Relief

In moder times,by the newspaper and magazine as the representative of newmedia, for disaster relief activities vitality in famine relief, and plays animportant role in. Media in the dissemination, build public opinion atmospheredisaster relief, appeal for donations, supervision and relief has played anenormous role, which in traditional relief system is not, which promoted themodernization and socialization of relief. Traditional relief system tobasically rely on a government to undertake, aid is also largely limited to localfolk disaster area people, many are unable to participate in field forces.Inreporting the disaster, local officials have hidden disaster are not reported,and reporting the disaster spend a long time, making it difficult to carry outeffective relief to the victims. Modern media appear to overcome these seriousdrawback, where there the disaster, after media reports, immediately revealedto the world, not relief delays. The media to participate in disaster relief,through its widely publicized calls, to stimulate people’s compatriots mutualaffection, mobilize people from all walks of life a donation, set the nationalstrength relief, the formation of a party in trouble, help comes from all quarters.In addition, the media actively involved in relief, undertake the socialresponsibility, establish a good image, to enable people to enhance trust inthe media, enhance the influence of the media, to win social reputation, andpromote the continuous development of the media.This article through to “Ta Kung Pao”、“Shen Pao”、“China Daily”、“the Oriental Magazine” etc, as the representative of the modern media toparticipate in disaster relief, the famine and relief of the report, and in1931the flood relief for example, media and famine relief on the interactiverelationship between the analysis of media in times of famine, in the role, withmedia reports, reviews for the foundation, analysis of relief in the achievementsand deficiencies, to more deeply understand the disaster relief, disaster relief and the media to better play its function to provide reference.The contents of this article is divided into three parts: the first to thesecond chapter of the first part, first discussed the emergence of the modernnew media and media involved in disaster relief; followed by analysis of thetechnical and ethical advantages of the media in the early1930s, transportationand communication network formed to promote the rapid dissemination ofinformation, the independence of the media and civil prompted actively assumesocial responsibility efforts concerned about the livelihood of the people,plead for the victims, supervise relief and put forward various relief proposals.The third chapter to the ninth chapter for the part, mainly discusses themedia in the1931flood relief in action, analysis its to participate in disasterrelief, the media attention after the disaster effects etc. After the disaster,positive media reports, the disaster situation in detail, and analysis hazard.Facing the great flood, put forward various disaster relief countermeasures,published the views of all parties, urged the government to raise relief,published the massive relief organizations relief advertisement and advertising,reported relief work, calling people loosen one’s purse strings generously todisaster relief, and the timely publication of contributions and donationsdirectory, that praise. For all over the relief process tracking reports, payclose attention to post-disaster restoration and reconstruction, put forward.In nine one eight incident, media attention shift relief effect, people focusmedia over public opinion changes, donations were also significantly reduced.The final chapter is the third part, mainly discusses the interactiverelationship between the media and the disaster relief. On one hand, the mediato participate in disaster relief and vigorously promoted the relief; on theother hand, the media reported through participation in disaster relief disasterand expand its popularity, improving social influence.In brief, the media social responsibility, as people from evil, the effortinvolved in disaster relief, to assist the government and charitableorganizations to do relief work, play their own advantages, bang the drum for sb. To form a strong relief, public opinion, calling for the country to riseup in disaster relief, and for charity, supervision and relief, criticism ofpoor relief act, as the relief has made outstanding the contribution of.