Research On Development Direction And Countermeasure Of Chinese Tennis In The Strategy Of Sports Powerful Country

In post-Olympic period, China has proposed to transform from a strong sports nation to a strong nation with a coordinated development between competitive sports and mass sports. Within such background, a more urgent attention is drawn to the development of Chinese tennis. The issues that need research and discussion are mainly concerned with three objectives of nationwide fitness, collective honor and economic benefits. This thesis will adopt methodologies of literature consul tation, interviews with experts, comparative research, case study, and inductive-deductive approach. It will focus on three aspects including mass tennis, tennis enterprise, tennis culure which will shed light on the directions and policies of Chinese tennis development.The expected conclusions are as follows. First of all, the scope of Chinese tennis remains underdeveloped in terms of low socialization, low professionalization, low marketization and immature tennis culture. To become a strong nation of tennis, it should place its emphasis on the development of competitive tennis, mass tennis, tennis enterprise and tennis culture.Secondly, the current problems with Chinese competitive tennis can be summarized as the conflicts between national and professional systems; single-dimensional investment within old-fashioned management system; the disconnected match systems between national tennis competition and international professional tennis competition; lack in professional sportsmanship; and unsophisticated teams of specialized scientific research. The solutions to these problems can be summarized as the establishment of a win-win value concept between Olympic objectives and tennis professionalization; the encouragement of multi-dimensional investment to build up a talented group of excellent tennis players; the improvement of the national tennis match system according to the need of talent-cultivation; the cultivation of good professional sportsmanship; and the improvement in the professionalization of the specialized scientific research team with the purpose of increasing the radiant effects in reaching a equivalent solution. Thirdly, the development of mass tennis has been hindered by some narrow traditional ideas, love social participation, poor tennis facilities, lack of social tennis supervisor. To improve the situation, it is proposed that three groups of people should be the emphasis of tennis popularization; more measures should be taken to fully utilize and develop tennis facilities; more ways of cultivating social tennis supervisors should be opened up to increase their quantity and quality so that the mass tennis in China can develop.Fourthly, its development is mainly hindered by lack of policies and legal support, underdeveloped professional tennis, lack of talents in tennis enterprise, weak foundation of tennis enterprise. To promote the reform of the management system in tennis enterprise, it should perfect related legal regulations; to improve the tennis management system, the professional tennis market with Chinese characteristics should be primarily established; to emphasize the cultivation of tennis talents, a professional management group of tennis enterprise should be established; to promote the basic development of tennis enterprise, the star effect can be activated; it can also emerge with city development to develop this green sport.Fifthly, in terms of tennis culture, influenced by traditional sports culture, the hard strength is overvalued; the inadequate tennis competitions have hindered the popularization of tennis culture; it is also hindered by the low sportsmanship among tennis players and its business associates. The tennis culture in China can be improved through a sound guidance function in deepening tennis culture. More competitions should be encouraged for the purpose of using these competitions as the major promoter of this sport; More attentions should be drawn to the popularization and education of tennis culture to improve the sportsmanship among the tennis players and its business associates so that a good atmosphere of tennis culture can be established.