| College students are the future of the country and the hope of the nation. They are the pioneer of the whole social values. The formation and development of the students’value not only related to the future and destiny of our nation but also related to the rise and fall of our country. At present, with the further reform and opening up and the establishment of the perfect market economy, the cultural exchange is growing, which has altered the relatively single cultural form, formed a monoad domination and multiplural development cultural pattern.On the one hand, this pattern provides college students with different value choices and spaces. On the other hand, it impacts the values of college students and becomes a new challenge of the universities’values.Therefore, in the multicultural context, analyze of the main characteristics and problems of the contemporary university students’ value orientation, introspect reasons for these problems, explore scientific and effective way to guide students and actively respond to the opportunities and challenges of the multicultural, have a important practical significance.In the first part of the paper, first analyses a monoad domination and multiplural development cultural pattern, including multicultural era analysis, the leading position of advanced culture and the relationship between the diverse culture and the advanced culture, etc.In the second part of the paper, through analyses on present situation to investigate college students’main characteristic and problems of the value orientation under the influence of multiculture. First of all, distinguish the relevant concepts such as value, values, and the value orientation; Second, through specific data analysis, summarized the current university students pay attention to personal value, but exist utility; Outstanding public spirit, but exist differences; Presents the tendency of pluralism, but there are different levels.In the third part of the paper, analyzes the characteristics of college students’value orientation formation and reasons for problems. China’s social status is an unavoidable important reason, economic and social development and change, adverse social influence and university, family and individual from the rest of the world is more than the current situation of the social contradictions; cultural diversity is another important perspective causing the college students of the present situation of the value orientation, the failure of advanced culture, the collision of the Chinese and western culture and the unbalance of the network culture are crucial points of the problem.In the fourth part of the paper, discusses the leading path of the college students value under the influence of multiculture. First of all, to ensure that the leading position of the advanced culture, with good state of mind to face up to the multicultural, resolutely boycott imperialism and decadent cultures, to promote the socialist culture with Chinese characteristics; Second, adhere to the socialist core values education, grasp the direction, ways and methods of the college students value orientation;Again,build good cultural atmosphere, with advanced culture integrate campus culture, arouse the enthusiasm of student campus cultural construction; Finally, construct the healthy and harmonious culture of the network, using new media from the communication, service, technology level to build new platform. |
