Large Sports Events Impact On The Tourism Destination Image Research

With the development of human society and the economy, more and more ofChina’s major cities bidding for and hosting major sports events, sporting events tothe impact of the host city is also concerned about the growing number of scholars.Whether large-scale sporting events as an opportunity to enhance a city as a touristdestination brand image and competitiveness, has become one of the major cities inthe research topic.This paper first descirbes the basic concepts of sports events and tourismdestination image, analysis of the relationship between the two, trying to build themodel of the interaction between development. And then study a positive impact onthe extent and impact of major sports events on a vairety of tourist destination imageanalysis and evaluation ofm，last Guangzhou tenth16th Asian Games, for exaple,empirical research, theory and practice combination. Paper is divided into six chapters:Chapter I Overview of the the background, significance and innovation, researchmethods, research framework; the second chapter in the domestic and foreign scholarson the basis of sporting events and tourism destination image，domestic andinternational overview of the research and development and research progress hascombed; third chapter first described the concept of system of sporting events andtouirst destination image，and then start from the sporting events and touirsm betweenthe two, the analysis of sports events and tourism relationship between destinationimage and try to build an interactive development model; Chapter IV is the core patrof the full text of the impact of major sports events on the touirsm destination image,grouped into five major areas, namely, to enhance all-round city brand, improve thequantity and quality of the touirst attraction, improve touirst facilities and sanitation,to improve the visibility of the city，improve the comprehensive quality of theresidents of destination, and above the impact of the evaluation of the degree. Chapterof the empirical research, the Guangzhou tenth16th Asian Games, for example, onthe analysis of historical basis for the development of Guangzhou city image on theAsian Games in Guangzhou’s image as a touirst destination, has been systematicallystudied. Chapter VI is a summaiy of part of the full text of opinions and conclusionswere reviewed, and pointed out the inadequacies of this article and ifiture researchdirections.