Study On Image Evaluation Index Of Large-scale Sports Events

In 2019,"The second youth games" is the first time in the history of Shanxi Province’s national large-scale sports event,impact on the economic and social development in Shanxi Province is a comprehensive,deep.This study using Delphi method,field survey method,analytic hierarchy process(AHP),questionnaire survey,mathematical statistics,to clarify the concept of "image" mage-sport events,and on the basis of the relevant indexes of sports image,through expert consultation feedback,founded evaluation index system of major sports events image,according to the table,and combined with the actual situation of Shanxi Province "The second youth games",set up "The second youth games" image event participants evaluation questionnaire,Finally,the evaluation results are analyzed and discussed to enhance development of modern sports industry and urban influence in Shanxi Province.The study drew the following conclusions:(1)The image of a large-scale sports event is an objective material existence,and also a subjective social evaluation.It is the total of the overall appearance of a large-scale sports event and its impression in the mind of a certain subject.(2)This study science has established the evaluation index system of major sports events image table,in the evaluation of Shanxi Province,"The second youth games" image of the image in the process of the activities of the event the weight value of the biggest(0.3059),followed by the personnel image(0.2408),the environmental image of the event(0.2157),the organization image(0.1463),the public image of the event(0.0913).(3)In the empirical evaluation of the image of the "The second youth games",based on the fuzzy evaluation method,the evaluation scores of participants on each dimension of the image of the event are as follows: the image of the event activities(3.997),the image of the event organization(4.4179),the image of the event environment(4.2919),the image of the public relations(4.261)and the image of the personnel(4.3736).(4)Based on the mutual verification of data,in the collation and analysis of the network data of "The second youth games",it can be seen that the discussion of the relevant content of "The second youth games" belongs to the majority of positive comments.On the whole,"The second youth games" belongs to the worthy project of benefiting the people.(5)The brand image of "The second youth games" has been initially formed.There are brand image recognition,communication and value of the event with Shanxi characteristics.At the same time,there are also problems in the initial stage of branding,which are mainly reflected in the management,organization and arrangement,publicity,civilized quality and traffic problems.(6)Path analysis: Increase propaganda efforts and innovate communication methods;strengthen competition management and realize humanized service;To improve the level of comprehensive urban management through overall planning and coordination;Strengthen cultural education,enhance urban civilization quality;Establish the concept of brand image of sports events;Establish traffic emergency evacuation system,improve the construction of urban infrastructure and develop the brand market of sports events in Shanxi Province.