A Study On The Influences Of Network Public Opinion On The Ideological And Political Education Of College Students, And Countermeasures

At present, the Internet, as an indispensable element of college students’ life, has aprofound impact on the development of human society. Network public opinion of the internetas carrier, having a significant impact on college students ‘concept, political attitudes, valueorientation, thought pattern, individual mind and etc., carries its good opportunity andchallenge for college ideological and political education. Network public opinion andideological and political education of college students is increasingly and warmly open totheoretical circles, network media and competent departments of network.The formation and development appears very complicated as a result of thecharacteristics of decantation, interaction, convenience, individuation and etc. of networkcommunication. On the one hand, network public opinion makes mass get unprecedentedbroad opinion sphere and more freedom of speech, and promotes the social democratizationprocess; on the other hand, it also brings about the sticky situation of public opinion, such asthe produce and expansion of irrational public opinion. In view of this, it would be addressedin this paper that how to make the best use of situation, maintain the correct orientation forpublic opinion, give full play to its positive effect, ending the negative influence, and put thenetwork public opinion in a rational and healthy road.This paper carries out its research in the vein of “general research to concrete research”of Marxism. It analyzes the problem of network public opinion and its influence onideological and political education of college students more comprehensively andsystematically in good use of the technological line of from the more general to the morespecific, from theory to practice, from outer to inner, from the present situation to problem,countermeasure. Through tiding up the existing researchresults, Supplemen, development andperfection, helping the current regulation mechanism of network public opinion find a train ofthought with highly operability and combination of commonality and individuality.First of all, fairly comprehensively and in-depth introduce the connotation, characteristicof network public opinion and its generation logic and dissemination channel, and on thisbasis, comprehensively elaborate the impact of network public opinion on the ideological andpolitical education of college students, explore the causes of the challenges, initially build the more scientific and systematic mechanism for optimizing the network public opinion andadvancing the ideological and political education of college students.