The Influence Of Network Opinion Leaders On College Students' Ideological And Political Education And The Countermeasures

With the development of science and technology,the Internet has become an indispensable part of people's work,study and life.The Internet as a public communication platform has also brought new channels for the development of ideological and political education.However,the Internet is not a paradise.Based on its own decentralization and comprehensive openness,Internet security issues such as network rumors,internet fraud,and network traps are popular,and it is extremely unfavorable for ideological and political education to seize network discourse.At the same time,the group of network opinion leaders has sprung up in the Internet space,which is of great significance for information dissemination and public opinion guidance,and has provided new impetus for the development of ideological and political education in the Internet.As an educational communication activity and political communication activity,ideological and political education has a very high correlation with the network opinion leaders in the process of information dissemination.Therefore,the two should be linked to make them a tool for carrying out ideological and political education.This article will use literature analysis method,text interpretation method,questionnaire survey method,case analysis method and other methods to comprehensively expound the influence of online opinion leaders on college students' ideological and political education from the following three parts,and try to propose new ones to promote ideological and political education suggestions for the path.The first is an overview of the basic theory of online opinion leaders,which is defined by analyzing the classification,characteristics and functions of online opinion leaders.It also analyzes the correlation between network opinion leaders and ideological and political education from the dual ideological and political education role of network opinion leaders,and provides theoretical support for network opinion leaders to influence ideological and political education.Secondly,the status survey,from the perspective of questionnaires,explains the current situation of network opinion leaders' influence on college students' ideological and political education from the perspective of practice,and draws that the audience gradually becomes apart of social events,and network opinion leaders influence people's understanding and judgment on events and networks.The opinion leaders influence the ideological and political education and other theories,explore the true image of the network opinion leaders in the minds of college students,and analyze the advantages and constraints of the network opinion leaders to carry out the ideological and political education of college students.The last one is the analysis of countermeasures.This part mainly focuses on the renewal of the quality of ideological and political educators,the transformation of ideological and political education,the cultivation of ideological and political education network opinion leaders and how to manage them.Xu Chuan's case explores new ways to use ideological opinion leaders to conduct ideological and political education more effectively.