The Research Of Confidence Problems In Community Supported Agriculture

As the rapid development of keeping increasing internal demand, developing modern industrial system, pushing agriculture modernism, building up resource-economized society, flourishing culture development, and speeding urbanization, every aspect of careers in China has reached to a new point. The living standard has been further improved. People’s living is getting more satisfied both materially and mentally based on abundant resources. According to cultural background of "Bread is the staff of life", people are being more concerned about food, focusing on eating nutritiously and healthily instead of eating to full then eating well. At the same time, the quality of food is more focused instead of only the price. For instance, whether the agriculture, production, process and transportation of food matches the related criterions of country has become one of the most concerns. Whether food is green, pollution-free, nutrition, and functions on human health even comes to line of sight. As demand is the innovation of development and consumption expedites new products, a new modernized agricultural development model, called Community Support Agriculture (CSA), was introduced based on organic production. It is now taking root in China and developing rapidly. Through recovering traditional cultivating style to supply green organic agricultural products, CSA requires no pollute is allowed to add and forgoes soil and water pollution from modernized industry to achieve the beneficial cycle of organism’s habits and sustainable development. However, this model will be meeting obstructive problems at the beginning development. The problem is how to realize the economically interactional confidence in "production-consumption" so as to push products into daily life, raise money for further improvement, and obtain steady market achievement. Therefore, it is important and urgent to analyze and invest the confidence problem in CSA in order to help clean up obstacles.Through the observations on socially macro-confidence to medium-confidence in cooperation, developing gr oups and society, this article is to achieve micro-confidence to build and understand the functions and production-evolution-reconstruction process of confidence in terms of analytical route, dependent economics, sociological psychology, changes in society structure, cultural anthropology and governmental sociology based on literatures. It is aimed at finding the correct developing methods. This article is logically analyzing this problem in seven chapters.Chapter1focuses on developing question analysis, summarily introducing contents and methods, and describing the actual meanings of getting rid of problems in confidence in CSA. Chapter2analyzes further in concepts from chapter1so as to understand the essential concepts in CSA and the nature, styles and functions of confidence, including the summary of literatures on both. Chapter3thoroughly introduces the present situation of CSA in China, mainly including primary area development, size and quantity, pattern and cooperation style, and sources. It introduces the medium to the analysis of confidence. Chapter4analyzes the representation of confidence in CSA through summarizing the reasons for this phenomenon. Chapter5discusses that confidence problems on cost, market order, new countryside construction and harmonious society construction have severely blocked the development of CSA. Chapter6describes four ways that have been found to efficiently relief or solve confidence problems through complete analysis. It encourages introducing governmental confidence, improving marketing process and production-consumption interaction, and increasing product authentication to minimize confidence problems and push the development of CSA. Chapter7summarizes the essential contents of CSA and analyzes advantages and disadvantages of articles thoroughly. It hopefully gives some advice in related areas to help further analysis and development.