The Brand Building And Research On ZC College

As the development and opening-up policy of the reform of educational system, there are more and more different education organizations, and here go the private colleges. However, in light of the arising quantity and limit, our private colleges are still in the way to success. The brand building has been taken great concerned since the students enrollment are keen competition, which asks us to improve our service and build up colleges with core competence. As an private college with thirteen years’ history, ZC College has faced the severe enrollment and shortage of funds. The writer, based on her wide experience in students and put the brand management science into practice, gives an analysis on the development of ZC College, hoping to play an part in it.This paper gives a concept of brand into education, and helps to set up consciousness to pick up with development.ZC College was the earliest undergraduate educational institution approved by Guangdong Provincial Government; It was among the first group of Independent Colleges approved by the Ministry of Education of China in2004. Awarded "Top Ten Most Competitive Colleges in Guangdong Province" by Guangdong Provincial Post-High School Graduates Employment Guidance Centre in2006.This paper introduces the theory of brand and state the necessity and feasibility of education brand according to the characteristic and general issue. This paper also gives analysis on the brand build of ZC college.The author did questionnaire survey in light of the feasibility of ZC college brand build and gave out analysis so as to conclude the precept. This paper also gives proposal for ZC college’s development basic on brand positioning, brand building, and brand communication.