The Cases Study On High Quality Proiect Of Zheiiang Sports Tourism

February18,2013,"National Tourism and Leisure Programs" by the State Council promulgated marked the country has entered the age of the national tourism and leisure. And sports tourism as an important part of tourism and leisure, will usher in its development. Therefore, comparison and analysis on sports tourism boutique project to our country development of sports tourism, sports tourism boutique project provide help and reference.In this paper, Ninghai National Trails System and Xiangshan International Sea Fishing Festival of Zhejiang as the research object, will be make a Preliminary study, Field Study and Comparative Analysis to create a high quality project of Zhejiang sports tourism that required for the project of the external environment and cultural connotation.Advantage of Ninghai National Trails System:The superior environmental conditions; The scientific, safety and environmental construction; The perfect organization and management system; The new pattern of sports tourism.The problems existing in the Ninghai National Trails System:The influence of the lack of brand competition; The typical festival activities drive; The development of leisure sports foundation; The lack of cultural and creative activities.The feasible Suggestions to create the high quality project of Zhejiang sports tourism:Focus on the integration of industrial chain and development; Need all departments of mutual support and cooperation; Need professional quality of scientific management; Let sports to participate in social management.