| Our country’s college basketball leagues include Chinese University Basketball Super League (CUBS) and Chinese University Basketball Association (CUBA), they have attracted extensive attention from all sectors of society since its built up. Different enterprises have sponsored and publicized college basketball league in different ways, a number of media and network have broadcast the game of our country’s college basketball leagues, the number of viewers of the game have a certain growth, the scholars of these two different leagues also conducted many seminars, the leagues is toward relatively active and healthy direction, in short, Our country’s college basketball leagues has achieved a certain attention degree. But it is on denying that our country’s basketball league has a late start, and the level of its attention degree is far away from the target. As the first basketball league in the world, NCAA basketball league’s attention degree has reached a relative high level and many aspects are worth learning behind its high attention degree.Through the research method of literature, logical analysis and comparative analysis etc., this article comparative analysis the different attention degree between our county’s college basketball league and NCAA basketball league through different followers, pointed out the different attention degree between NCAA basketball league and our country’s college basketball league, and find the reason of the different attention degree between NCAA basketball league and Chinese basketball league, then, get the enlightenment to Chinese college basketball league from NCAA basketball league’s high attention degree. Attention degree generated from the attention behavior of the followers, and the combination of followers’demand and the external stimuli is the reason of the attention motivation which gives rise to attention behavior. Therefore, the main reason which affects the different attention degree is the followers’different internal demands and external incentives, through the analysis of the difference can be found the reason of the NCAA basketball leagues’high attention degree, which contribute to find the way to improve the attention degree of Chinese college basketball league. Conclusions by studying as follows:1. The followers of college basketball league including ordinary people, businesses, the media and related organizations; the attention degree of the followers of college basketball league is reflected in the followers’levels, amounts and inputs; NCAA basketball league’s attention degree is higher than Chinese college basketball league by comparing.2. The main reason of the different attention degree between Chinese college basketball league and NCAA basketball league is the different internal demands and the different external incentives; the different internal demands is mainly reflected in the gap of the demand for sports and the demand for colleges and universities, and the different external incentives is mainly reflected in the gap of events attraction, operation of the league and the different social environment.3. The enlightenment of NCAA basketball league’s high attention degree to Chinese college basketball league:promoting the internal demands is to increase input of sports to promote the sports demands and increase the input to college to promote the demands of the schools; improving the external incentives is to improve the talent system and the competition system to promote the human and the event attraction, strengthen the operation of the league through a variety of media and means, and take efforts to improve the social environment to protect the attention degree of the league. |
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