Media Criticism Of China's Sports Media From The Perspective Of Dysfunction And Countermeasure Research

In our country in recent years with the development of sports industryand sports media, media transmission speed, wide coverage of thecharacteristics of sports media influence on society is all-round, sportsmedia production is the need of social development and the needs of thedevelopment of sports itself. In today’s world, as sports culturaltransmission carrier media mainly include: radio, television, newspapersand the Internet.Along with the development of China’s sports media, imbalance in thestructure of our country sports media, the media talent scarcity, mediacredibility, and so on. Mainly displays in: first, the balance disorders,comprehensive embodiment，Second, the high level sports talent is scarcein our country, combined with the emerging media, the brain drainphenomenon is serious，Third, there are now some sports news reports onthese basic requirements does not do or sell at a discount greatly. Forthese problems, this article from the perspective of the media criticaltheory analysis, using the literature material method, the Delphiquestionnaires research, combined with the current status of thedevelopment of the sports media in China, puts forward the countermeasuresto solve these dysfunctional.Using the media critical theory of Frankfurt school, dysfunction ofthe sports media in China, and many other problems put forwardcountermeasures research mainly from the system elements, technicalelements and cultural elements Angle analysis suggests. Suggestionsmainly include:(1)Sports media to comprehensive evolved into adeveloping trend of Chinese sports media market,(2) Sports media formsmore diverse，(3) To cultivate new type of sports media talents，(4)Build the sports media industry brand, and strive to build sports media"flagship"，(5) The rational interpretation of sports spirit,(6)Attachesgreat importance to the sports culture of the humanities spirit, enhancethe social value of sports media.