Research On Campus Sports Events Sponsorship Of Vocational College In Jiangsu Province

Research object: this essay aims to explore the good operation mode of campussports events in vocational colleges sponsorship by analyzing its main problems andinfluencing factors,to promote the healthy development of the campus sports sponsorship.Research methods: The literature material method, interview method, questionnairesurvey method, mathematical statistics method, logic analysis and other research methods,are used in this essay, which takes the in-depth and meticulous research on the currentsituation of the vocational college campus sports events sponsorship, on how enterprisessponsor the events, on the main problems of sports, on the factors that restrict thedevelopment of vocational college campus sports events sponsorship.Research Results:1.external environment is available for carrying out campus sports events sponsorshipin higher vocational college of Jiangsu province.2.The main reasons why vocational college campus sports lacking of rich sponsorshipare various: school leadership ignores the importance of sporting event sponsorship; schooland enterprise hasn’t established a long-term cooperation strategy; media attention is notenough; intermediary institutions can not effectively involved; laws and regulations are notbuilt completely.3. Enterprises know little about resources of the vocational college campus sports andthe understanding of sports events, in addition, they are lacking of positioning the sportssponsorship and of the experiences, which leads to their outlook.Research Conclusions:1.It is obviously inadequate for higher vocational colleges to carry out the campussports events sponsorship due to the way of planning, publicity mode and its influencefactors of higher vocational colleges.2.Enterprises that are involved in different industry areas sponsor sports in order to increase product sales, expand market share. So the sponsorship amount is relativelylimited.3.There are many other elements leading to the difficulties in finding sponsors: Thedivision of campus sports event operation organization labor is unknown; the overall sizeof sports is small; creativeness is needed in the event projects; the level of appreciation isnot high; school leaders ignore the sports sponsorship. Big differences exist in thesponsored events and the reward is boring because of factors above. While school isdifficult to cooperate with enterprises once again due to the lack of policies and regulationsthat ensure patronage cooperation between them, to the lack of professional departmentsand personnel of sports sponsorship, to the lack of credit system, to the lack of follow-upwork that can reach the designated position.4.The follow-up marketing strategy should be improved to correct the short-termcorporate sponsorship behavior. The vocational college campus sports events sponsorshipshould be incorporated into the overall marketing strategy.5.Improving the basic facilities and optimizing the hardware and software conditionsare essential for vocational colleges who should make good use of the resources and theirown reputation to attract the enterprises sponsorship. Related rules,policy and systemshould be formulated by functional departments to ensure legalization, standardization,mercerization and openness of sponsorship work; High quality sports brokers who canunderstand law, make good operation and management, deal with public relations are alsocalled for; intermediary institutions should be involved in advertising actively; theestablishment of credit system; committee of sponsored funds should be set up; maximumreturn for sponsors can be achieved.