Design And Implementation Of Group Hotel Network Collaborative Marketing Management System

In recent years, hotel industry in our country appear vigorous new situation,especially the rapid develop of Group’s hotel chains. Because of the size of hotelcontinues to expand, the burden of management to the hotel increased, and due to therising number of hotel, the hotel marketing brings great pressure. The resultingdifficulties make the hotel information becomes more and more attention to the topmanagers. Although in recent years the hotel information on management have beenachieved but the legacy problem has become more and more obvious: On the onehand, various kind of software used by the enterprise, but not to the unifiedmanagement of mutual and between each other are very independent, and enterprisemanagement concept and IT technology not fusion, so it is difficult to make theenterprise management efficiency through the information get a quality leap; On theother hand, because of there is no uniform standard in software development, so itwill tasks a huge human and financial resources in software upgrades andmaintenance, this will cause the enterprise waste of resources. Therefore, build a newgeneration of unified management software, make it and enterprise managementprocess and the enterprise culture combined, let the enterprise of all aspects and alllevels of management unified in a system, so as to improve the enterprise survivalcapacity and competitiveness.Guangzhou building (four star business hotel) group in order to adapt to the demands of the development of times, combination the group hotel culture,management and marketing and improve their competitive and sustainabledevelopment ability, initiate a project to develop the large network marketingmanagement system, I spent a year time, participated in the development of theproject.The project combined with hotel-canton management business processes, itadopts J2EE web development methods based on B/S architecture. I am the person incharge of the project team as a student be responsible for research at home and abroadof the hotel industry marketing development trend and the present situation ofguangzhou building marketing management, and come together with project managerto study the hotel business processes and formulate relevant module demand. I amindependent design and implementation of the cooperative management platforminclude eight management modules such as exchange centre management, publicinformation management, task management, contact management, conferencemanagement, personal memo management and so on, jointly developed sixsubsystems such as the central reservation system, customer relationship management,competitive inteligence system and so on.The first phase of this system has been run successfully in hotel-canton andexpected to reach the demand of the development goal. The system comprehensivesolved the three major problems of management software which are systemintegration, adapt to changes and efficiency quantitative. It greatly enhanced theefficiency of the management staff and made enterprise management more perfect andstandardized.