The Media Culture Of Mobile Media From The Perspective Of Communications Sociology

With the widespread use of mobile media, mass media progressed to the mediaperiod, interpersonal communication, group communication, organizationalcommunication and mass communication presents a three dimensional multi-functionalstate. The media culture lead by mobile media become the new research direction inthe new eraUnder the perspective of communications sociology, the media culturecharacteristics of the mobile media mainly in the following aspects: First, the technicalcultural characteristics of the mobile media. The mobile media creates the technicalwonders through a rich landscape of technology, content landscape and culturallandscape. It also marks on the culture of the society through breaking the traditionalmedia bias. In addition, it creates a "tribal society" through mobile phone technology,and under the control and monopoly of mobile phone technology. Second, the symbolscultural characteristics of the mobile media. From a macro perspective, the phone is atechnological symbol of modern society, speaking from a microscopic point of view, itcontains a wealth of means, such as the recognition of identity, the various features asthe mobile phone media symbols important cultural connotations. Third, the popularculture characteristics of the mobile media. The mobile media create a carnival of themass entertainment, at the same time，the popular culture continue to simmer, andbecome a unique cultural phenomenon. Fourth, the consumption cultural characteristicsof mobile media. The mobile media in the commercial context had been swept into thefast-paced, fragmented consumer society. In the variety of "waiting time", SMScontributed to the rise of fast food culture, mobile microblogging promote the erectionof the fragments of culture.The field research in HeFeng and EnShi found that mobile media has a uniquecommunication features in Western Hubei, it plays a special role in informationexchanging, economic development and cultural transmission. But it also showing aspecial form of culture-tool culture. As a social balance tool，it can bridge theknowledge gap; As an information tool，it can be used for government information communication and crisis management; As a tool for cultural transmission, it candisseminate western Hubei national culture; As a recreational tool，it can meet people’sspiritual needs. However, when people are too dependent on this tool-oriented or errorto use this guide tool, it often will have a negative social impact, such as tools relyunder the technological monopoly, out of control caused by spam and rabble. Theinvestigation in western Hubei can be used as the case in order to tap the deep meaningof the mobile media，then it can gain context of the development of green and healthymobile phone culture.Build the green phone culture, it is necessary to promote and construct a healthyand progressive mobile cultural environment, such as to create a healthy technicalculture, symbols culture, popular culture, consumer culture, tools culture and otheraspects, in order to avoid its subsidiaries negative-oriented, such as popular cultureexcessive revelry, commercial symbols of consumer culture-oriented, overly dependenton monopolies and lose control caused by the anonymous. In order to construct greenmobile cultural environment and improve media literacy, from the macro level, thestate should be green phone, culture, from the micro level, the communicators mustenhance the dissemination of quality by the spirit of journalistic professionalism; theaudience must improve media processing capabilities and don’t become rabble. From amacro perspective, our country must take the green mobile culture on the strategicheight of the superstructure, let it become a benchmark and guide the whole society toenhance the cultural level, establish the green mobile culture and cultural soft power.