| Nowadays, TV shopping sites did not expand as an important part of the televisionbusiness. However, the online shopping has been quickly accepted by customer and integratedinto our lives. Due to the market need, TV shopping need to carry out the restructuring andmarket expansion. With the rapid growth of the online shopping mall, the competition inonline shopping industry becomes more crucial. Under this situation, a new strategy is formedto combine the TV shopping and fashion online shopping together, in order to establish a TVshopping site. If the corporations want to get marketing interests of the television media fromonline shopping, they should start to develop its own TV shopping network platform. Thispaper targets the reality of TV shopping industry, and aims to use mature and stable operationof the site development models and design tools and establishes a simple managementinterface and shopping interface. Also this report analysis from both consumer and themedia sides, and make online media and video media organic combine to create a newnetwork TV shopping platform, and ultimately achieve complementary advantages. Accordingto the unique advantage and characteristic of TV shopping, combining the existing model ofonline store, applying to local TV shopping site, and design and developing TV shopping siteof Jilin Province, thus the situation of the television shopping will be improved. Consideringthe current status of TV shopping industry, this report also design the operating environment,development technology and database of the TV shopping site, and ultimately establish andrun the TV shopping site with a new advantage.First of all，TV shopping site could use of the television media to advertise the products formarket research and test. For example, classify customers into different groups, andaccording to different group to categories and pack the product; offer a discount sale for starproduct in limited time; establish a new topic of business festival. After the early TV shoppingprogram broadcast, the data of consumer’s taste can be collected, and after summarizing andanalysing, these data can be used for a TV shopping site soon. Base on these reflectiveinformation, the TV shopping sites are able to adjust the business strategy and product promotion immediately, and guide the direction of the overall consumer demand for shoppingsites. In addition, the primeval TV shopping advertisement and promotion have considerableimpact through the flowing subtitle advertising or fixed TV shopping programs, which play animportant role to guide publicity within the television viewing causing a certain momentum.After the TV advertisement of retail stores’ products, consumer will feel safe and confidentabout those goods rather than potential shopping worries in the virtual shopping when theyre-enter the TV shopping site. Secondly, the conduct of television online shopping businessalso finds a broad distribution platform for the commodities of TV shopping. After all, theadvertisement time for TV shopping program is short and limited, so it is difficult forconsumers to remember all the product information in a short period of time. If the TVshopping promotions successfully stimulate consumers to generate the idea to purchasecertain products, the consumers can inquiry the product information in detail, which will bemore assured on a TV shopping site to purchase goods. Finally, the combination of the abovecharacteristics of the TV shopping site allows consumers the full range of information topurchase goods from their respective businesses to the product and then to the local short-haullogistics have a considerable understanding and trust. It reduces the consumer risk aboutauthenticity of goods and after-sales service, and provides a safe environment for customersto purchase what they want at home, and ultimately achieve the full integration anduser-friendly service of commodity sales from the video media to online media.The development of the shopping site is already quite mature, so the development of TVshopping site mainly built on the platform of the shopping site. To create a shopping site, wemust first consider the development platform and runtime environment. The main choice hereas HTML, Active Server Page (ASP), Javascript,(JS), Cascading Style Sheet (CSS) as adevelopment model, select Dreamweaver, Windows2003, Internet Information Services (IIS)as a development platform.Firstly, according to the promotional needs of the television media, the business needs ofthe television network purchased and the full integrated special needs of commodity sales, weresearch to establish the basic framework of the TV shopping site. Frame design of the site isdivided into foreground, background and data of three parts.Secondly, summary design website according to the actual needs of the TV shopping site.When design briefly, establish the functional modules which focus on the use of users and thesystems management of manager. The user front is specific divided into registration and loginmodule, commodity module, shop module, news module, comment module; back-endsystems management that site managers use is divided into administrator registration and login module, merchandise management module, goods thematic modules, prizemanagement module, the user management module, classification management module,provincial and municipal management module that user register, voting management module.At this point, the architecture of the site is the basic shape.Thirdly, the TV shopping site specific detailed design. The front main Description: homepage, the user logs on, the detailed list of goods.(1) Home page is the total window whenthe user browse, we should consider the layout and functionality from the user’s point of viewas much as possible in the home page, where you can give full play to the characteristics ofthe TV shopping site, make the information of TV shopping goods group into best sellers,Featured Products and so on.(2) A shopping site must have registration and login, which canalso provide personalized service when authenticate the user.（3）The detailed list of goods inaddition to display the user purchase information, may also add points and other promotions.The background main Description: Administrator Registration and Login, addingmerchandises, attribution of background user.(1) In order to ensure the security of the sitemanagement, the administrator login is essential, the reputation of the shopping site need thehard-working management.(2) The characteristics of TV shopping is the stage of thepublicity of the goods, each stage of commodity concessions are different, which need toconstantly add new products.（3）The user’s attribution management can be studied andsummarized according to the consumers who are from different geographical areas havedifferent preference for consumer goods. Finally, summarize the full text, I put forward thefurther ideas on the future development while design and develop television shopping site ofJilin Province. |
