Research On The Design Of Shopping Website Pages Under Visual Marketing

With the rapid development of Internet technology,the shopping website become more and more popular.And web design is user’s first impression on the website,and it’s an important factor to user’s experience.Whether from the perspective of business profits or user’s requirement,the research and exploration of shopping web page visual design is very important.Moreover,with the constant progress of the times,the people’s aesthetic requirements are continuously improve,the artistic demand to shopping web design is becoming more and more higher.Based on the visual marketing,the article analyzed shopping website and shopping website design.Through consulting a large number of books,documents,make a comprehensive study on interdisciplinary theory such as visual marketing,consumer psychology,web visual design and so on.Interpretation of the shopping web design’s theories,such as Gestalt Psychology,Design Aesthetics,Semeiology and so on,emphasized the visual effect of the page to the user the emotion and operating experience impact on e-commerce sites’ goods sales.Through the study of some mature domestic and foreign shopping website analysis,find the methods and principles of page design.Let my web design instance as the research object,systematically generalizes the visual elements of shopping website page,put forward that visual elements should be a direction of graphical and symbolic,focus on the study of website’s usability and interactivity,emphasized the function design,and analyzed the present situation and the development trend of shopping website.