| Private library as an important part of China’s cultural industry, bear a very important cultural missionin writing and distribution of the distance gradually shortened the modern media age, the private publishingneed to constantly adapt and change. At present, the basic development of the private book company is notoptimistic, private book companies face market-oriented private distribution industry, the book marketaccess mechanisms are inadequate, uneven development of cultural industries within the industry, a varietyof problems. If you do not in-depth study private book company operating characteristics can not reallyunderstand the state of development of the private book industry.Not a long history of the development of private book companies in the country, from scratch, fromdevelopment to grow, very short-term course of the development of the private Book Company. But in thisshort period of time, China’s private book company has gone through a complex process of development,the national policy of gradual liberalization of restrictions from the beginning to now, a variety of operatingplatforms to join and development, the social environment is always able to to some extent, to private bookcompanies had an impact. The face of such realities, we should be objective and pay attention to it, analyzeit and treat it.Between China’s private books and state-owned publishers, the development of attachment from thebeginning to the present relations of cooperation is the test of time and practice, the cooperation betweenthem has a certain inevitability. Private library in their own development planning, take the way of eachother, in many respects, private book companies have even catch up with even more than the state-ownedPress. The gradual improvement in the mechanism of market competition, private books, its vitality anddevelopment characteristics of the highly personalized occupied in the domestic book market place.From the current situation, the size and number of private book company has been growing, butinvestors’ excessive influx is bound book market disorder, disorderly competition is bound to make theprofits of investors, private book company urgently required the State to its protection system andregulatory regime. Supervision of China’s book market is still imperfect, the development of the marketgetting smaller and smaller space, the development of private book company is still worth noting, based on their experience and practice, and explore the development mode suitable for private book company andoperating mode, and also makes their development and operation given its own unique characteristics.Especially in library planning and book marketing, private book companies have begun to be theirexclusive exploration initiative in the market, in many respects, private book companies have mastered. |