From Sports Report See The Construction Of National Image

July11,2012, the thirtieth Summer Olympics will be held in London, England, a new round of Olympic fever. However, for non-host country China, which in turn is a With the opportunity of the Olympic Games to build the national image as a global media event.This paper is the image of the country for the entry point, how to build the Olympic coverage in the domestic public image of the country, select from the political perspective of the People’s Daily People’s Daily Olympic coverage from1984to2008for the study text.In order to achieve the research purpose, the first in the induction domestic researchers, combined with the "3S" theory on the basis of the country’s image as defined in the "national image" is defined as:showing the relative stability of the image of a country in the national media. Interpretation and then from the perspective of the relationship of sports and politics-According to the media coverage of sport has two meanings:First, the sports reports provide entertainment; the other is the extended meaning of the implicit political sports reports, and reports from the Olympic interpretation of the relationship between the angle of the image of the country-Olympic coverage in the construction of national image, not just reported that the reports of the sporting event itself, but also implies a political propaganda outside the sports.Following to clarify the relevant concepts and relationships, I began to quantitative statistical analysis of the sample reached the Olympic Games coverage on this basis, several features:both the Olympic culture, media issues, illustrated way of reporting, news and communications reports of genres, serious and restrained writing style. Subsequently, the author in the text analysis based on the "People’s Daily Olympic coverage shaping the image of the country is divided into ideological extension of the collective honor worship of the people the current three historical stages and summarized some cases to be analyzed.Then discusses the three path and the basis for shaping the country’s image in the "People’s Daily Olympic coverage, and finally the lack of shaping the image of the country on the Olympic coverage in the People’s Daily and reflection.