The Business Of Hunan Local News Website

As the important propaganda and public opinion guide platform, Local news website in the old and new media coexist in the context of the media ecology looking for new survival, to break it. In this paper, the theory and the case study of the method of combining, Through to the Hunan local news website development present situation、bottleneck、countermeasures and the prospect of development of analysis, Trying to summarize several features of Hunan local news site developmentFirst, Hunan local news website has the rich localization characteristics. On the basis of localization based on advantages, Hunan local news site in addition to local news has irreplaceable originality、Uniqueness and timeliness besides. It also gives full play to the advantage of the network media spread, from the scale and extend the connotation of the limitation of localization.Second, Hunan local news website development has some limitations. As in the development orientation of moving on site, In the operating system in the confusion, the oneness on profit model, in the talented person and the funding shortages, These have become Hunan local news site competitiveness effect of the strength of the important factors.Third, Hunan local news website development way of multiple choices. To really become a respected public media, Hunan local news site must change the traditional media mode of operation, and constantly display own superiority, through the business information, business advertising, in developing electronic commerce, offer broadband service, providing personalized charge information of diversified way to profit, make the economic benefit and social benefit in equilibrium. Fourth, Hunan local news website is the prospect of the development of opportunities and challenges. Hunan local news site with Hunan media warships dances motivation, and it has good policy support and healthy development of the environment. But, Hunan local news website how to adapt to the trend, form their own media integration development characteristics, sets up the news website brand image, these are facing tough news site of Hunan challenge.From the current development posture, complementary, content is king platform, the user is supreme the trend of the development of Hunan local news website will be to realize their own breakthrough the market development choice.