The Study On The Micro-blog Marketing Strategy Of Books

This article selects the Sina micro-blog as samples, summarying books onmicro-blog marketing approach and current situation, combined with the actual caseanalysis, put forward specific books micro-blog marketing countermeasures.The micro-blog marketing, published for the party to build a foreign releaseinformation, and target readers directly effective exchange platform, by fast,convenient, timely response pattern greatly enhanced the interactive breadth and depthof information circulation, in the speed and efficiency with which it marketing channelincomparable advantages. At present, the industry commonly used a news type, topictype, free, participatory and other marketing methods, through the writer-readerinteraction to achieve product marketing and brand marketing objective. Byresearching on Sina micro-blog on the publisher’s micro-blog marketing field, theauthor found that: the current publishing micro-blog marketing consciousness isgenerally weak, lacking of professional micro-blog marketing team; only themicro-blog as traditional marketing means extends, form and content of the lack ofinnovation; the industry has not been mature micro-blog, unified, professionalmarketing platform defect.In view of the defects and deficiencies, the author put forward correspondingimprovement measures. Firstly, the press should consciously strengthen the micro-blogmarketing consciousness, rational use of micro-blog, to build up to a foreign releaseinformation platform, and readers in micro-blog for various forms of interaction,ensure that the interactive breadth and depth, tracking, system planning, so as toachieve the purpose of maintaining long-term emotional. At the same time, the contentand the form in micro-blog must be innovatived, using fun, lively micro-blog language,reasonable control of micro-blog released amount and frequency. Finally, themicro-blog marketing and other marketing and social marketing platform integration,weaving a full, rich book marketing network to improve the book micro-blogmarketing efficiency.