The Study Of Book Marketing Strategy Based On Micro-blog And Micro Message Platform

With the rapid growth of micro-blog, micro message, either as a public platform for the exchange, or the media itself, or marketing platform, micro-blog, Micro message show great commercial value, and micro-blog, Micro message marketing became the object of enterprises to the waters. In micro-blog, Micro message platform for rapid development, book publishing and distribution enterprises to give consumers the right to know more, more of a voice, broader participation in marketing, thus narrowing the book producers, marketers and consumer’s distance, to a certain extent to meet the consumers for book publishing on the issuance of enterprise quality of service in terms of value demand. Therefore, only the good interaction between publishing and distribution enterprises and consumers, can we truly reflect the micro-blog, Micro message marketing value.Firstly, change the existing literature mostly limited status analysis of qualitative to book marketing based on micro-blog, Micro message platform, introduces quantitative econometric analysis tools, and through the comprehensive arrangement of statistical data, to achieve "based on micro-blog, Micro message platform library marketing strategy research" quantitative analysis; secondly, combining the long tail theory, construction will find the book marketing related rules applied to the new strategy, and the main variables of book marketing through the application of the long tail theory extraction; third, based on the book marketing the qualitative and quantitative analysis Micro message platform, based on the micro-blog, put forward new book marketing strategy with feasibility.This paper presents the long tail strategy of book marketing on micro-blog, Micro message platform based on book marketing:a dialectical market positioning, long tail strategy under the guidance of the law; secondly, based on the micro-blog Micro message product marketing, long tail strategy under the platform; third, based on the micro-blog, Micro message price marketing long tail strategy under the platform; fourth, based on the micro-blog, Micro message platform under the channel marketing long tail strategy; fifth, based on the micro-blog, Micro message platform under the channel marketing long tail strategy; sixth, based on the micro-blog Micro message service marketing, long tail strategy under the platfonn; seventh, based on the micro-blog Micro message of word-of-mouth marketing, long tail strategy platform. In addition, the paper also puts forward micro-blog target marketing strategy, Micro message platform of books short-term, medium-term and long-term positioning based on.