| With the rapid development of network video technology, Youku, Tudou as the representatives of the professional portal video websites have been to everyone’s deep life, changing the way people receive information. Contains thousands of online video, sports is undoubtedly one of the important contents of the resource. After the2008Beijing Olympic Games and2010World Cup in South Africa, the baptism of two competitions, online sport video has grown to a strength of sport communication.This paper use a literature data method, case study and investigation, by sorting out of the development process and the description of the overall status of Youku, analysis what problems current professional portal video sites meet in the sports video communication, and based on history, current situation and problems, to infer the trends of professional portal video sites in the sports video communication.The main conclusions are as follows:1, as a new strength of sport communication, the online sports video transmission with the convenience of receiving, viewing the initiative, persistence storage, audience interaction and the global spread of five major characteristics.2, professional sports video distribution portals present mainly in the lack of a clear position, the same phenomenon seriously, good and bad video, piracy-prone and need improved user viewing experience, five major issues.3, professional sports video distribution portal has three major trends, one personalized video content, quality, diversity, depth, and second, expanding distribution channels to achieve multi-platform, cross the terminal cover, third, improving the user experience, HD, smooth, interactive video will be the future physical development.This paper not only hopes to provide a useful reference and learning for professional portal video sites in the sports video communication, but also for others involved in online sports video research and provide information to support arguments. |
PDF Full Text Request