Research Of Talent Strategy, Belonging Media Development Strategy In The Triple Play Era

In the context of countries attach great importance to the cultural industries,cultural industries to flourish with the times, the growing prosperity. The media industryis bound to set off an unprecedented media revolution, ushered in a new chapter. Facingtoday’s highly competitive media market, radio and television and other media outletshave been restructuring in transition and converted into business units and institutions,media organizations rejuvenated, especially radio and television, have programsoutsourcing, the form of independent producers, some departments self-financing,making the quality of programs, more and more the quality of the program content isincreasingly attracting the viewers eye. This series like a major shift of the "blood" bythe "blood transfusion" for the media personnel a lot of opportunities and the extremeshortage of outstanding talent.Subsequently, the state has increased the intensity of macroeconomic regulationand control of the media market, proposed "rapid advance of telecommunicationsnetworks, radio networks and Internet triple play." The triple play of this initiative,gradually no longer is a better vision, but will not become a thing of the past impact onthe development of the media industry, it is in full swing. Triple play more and morecaused by the academia, industry and government concern.For the media personnel, platforms, more and more opportunities to how to dealwith, how to grasp how to improve their own quality to adapt to the development of thecurrent situation, facing a huge test; for media organizations, and institutional reforms, alarge number of scarce talent, the demand of talents, which have become the urgentproblem of the entire media industry chain.Such an excellent background to the media industry in the future to occupy afavorable market, the media need to be a major strategic decision-making, survival andpromote development, therefore, the media how to implement the development strategy,the development strategy of how to better grasp the human resources strategy andbecome the most valuable research. For the implementation of talent strategy, thefollowing research: background analysis on the implementation of the strategy of mediapersonnel; media development strategy implemented; the fundamental study of the media strategy, talent strategy; media talent strategy implementation and finally furtherThe study of the demand for qualified personnel in the new media.The papers mainly from the following five aspects of the theory and practice.Triple play on the radio and television and newspapers, movies, mobile phones,four media influence, from the macro-policy response to reform itself from the analysisof the social background of today’s media, reflecting the objective environment in whichmedia personnel. Through actual case studies, found that the change of the socialmainstream, thus affecting the adjustment of the function of the media within. In orderto analyze the media talent in the state of the opportunities and challenges, media talentstrategy needs Board at any time to constantly adjust and change. Finishing, mediastrategy for the implementation of theoretical analysis of the media to adopt differentstrategies at different stages in different periods for development and through the market,capital management, cultivate the core competitiveness of enterprise culture and talentmanagement strategies, analysis of media development strategy ways and means, whichleads to the root of the media strategy, media personnel strategy.Combined with the investigation of the relevant data, the contrast of Chinese andWestern and summarized the development of Chinese and Western media talent strategychange large amounts of data, analysis of the importance of implementation of thestrategy of media personnel, and from the comparison process, analysis of media talentstrategy in developed countries subordinates, according to domestic media, learn andinnovate new ways for media talent strategy.By training personnel from the subject of education, educational object itself aswell as education, security, analysis of the ways and means of implementation of thestrategy of media personnel. Finally, on the basis of the above study, the scientificforesee the future development of the media, as well as valuable and demand of newmedia talent. The main conclusions of this study are summarized and presented theoutlook for further research.In this study, contact the media forefront of the latest research and in the directionof the research gaps, in-depth analysis of the implementation of the strategy of domesticmedia personnel, the future has important theoretical significance and broad prospects.