The Change Of The Concept Of Yellow Journalism

As a special news phenomenon in the history of journalism,"yellow journalism" has being the focus of educational circles. To Chinese society,"yellow journalism" comes from outside world which is called imported goods. It has been transmitted to our country in the end of ninety century and has continuous influence until now. many facet of "yellow journalism" are studied in our country and majority focus on the study of lifetime of Pulitzer and Hearst, description of original, definition and characteristic of "yellow journalism", and the comment effect and function of "yellow journalism". Yellow journalism has developed in china for a hundred year. This text is concentrate on solving the question that as a imported conception, how it can be understood in such long period in china and whether it has any changes in different phase.Firstly, this chapter shows the background of this topic and the historical original of "yellow journalism". And then using large number of first-hand documentary material as a proof to analyze and conclude the five changing phase of the conception of "yellow journalism". In1829s-30s, the conception of "yellow journalism" focus on the meaning of "hollowness, impressing people on purpose, rocking to shock and twisting" and so on. In1830s-40s, people’s understanding of "yellow journalism" has changed its meaning on the basis of past connecting with pornography, and there may be further converted to sex. In the late1940s, the meaning of the term " yellow journalism " change a lot. The broad significance has given way to pornographic meaning and then gradually dominated by it. From the foundation of new china to1978, out of the influence of social environment and the back ground of era,"yellow journalism" faded away from the historic stage day by day. Accorded with it, the study documentary decreased. Understanding of yellow journalism in this period is extreme. It is one-sided divided into the camp of the decadent bourgeois ideas, specifically referring to news covering adultery looting, murder, robbery, or even extremely including social news. It is mostly equal to the yellow journalism. Finally, from the reform and opening up to now, the understanding of yellow journalism become different comparing to previous four phases. The cultural policy of "letting a hundred flowers blossom and a hundred schools of thought contend" makes it more extensive and comprehensive and accurate than before. And also tending to its original definitionTo the general conclusion, the paper make further discusses the reason of concept of yellow journalism in China. The writer believes that the "yellow journalism" had a different concept of meaning spreading from the US to China, which inseparable with cultural differences. As for the hundred years in Chinese society, the continuous flow of "yellow journalism" concept, we believe that we can find reasons from these two aspects of the social environment and historical background.Finally, basing on the considering of the practical significance, this text gives us enlightenment from the perspective of the sociology of knowledge summary of the concept of "yellow journalism". The writer believes that the conclusion it presented to us is that the environmental impact of knowledge is all-round.There is no end in all truth. We should establish the correct ideology, to play its positive role to intellectual culture When presenting the history of the concept of "yellow journalism" at the same time, the writer deeply feel the history of the concept requires more detailed than usual to observe and compare. From the general sense of the cultural enlightenment of return to our news industry significance, media news practice to be good choice.