News Teports Of Inner Mongolia Image Transformation

This thesis tries to analyze the moulding and change of medium image in central mainstream media through analyzing the regional reportings of the Inner Mongolia Antonomous Region between the year of2001and2010in The People’s Daily and combining economic and cultural development between the period of the10th Five-years Plan and the11th Five-Year Plan.This paper to media image as the main research point to news reports as a main body of research, in combination with regional media theory, the integrated use of text analysis, data statistics, the literature analysis and other methods, and strive to do careful accurate analysis.This article through to the sample news factor analysis, show the People’s Daily reported by the involvement of the image of the Inner Mongolia and display characteristics:first, the report way diversification, the second, the report Angle a comprehensive, third, harmonious and stable national district image firm. However, there are also some problems, such as from the whole macro perspective, the report, and the small number of existing stereotyped reports, and put too much emphasis on the prairie image, so that the Inner Mongolia regional image is too narrow. Through the comparative analysis in the People’s Daily, the reality of the Inner Mongolia autonomous region and media image of the deviation image, strengthening the language, the public opinion guide through games to enrich a single regional image, and enhance the multimedia cooperation in the media strategy to promote the image communication frequency and positive effects.