Design And Implementation Of Data Mart Of Business Analysis System In Mobile Communications

With the completion of split and reorganization of the china telecom, the market is increasingly competitive, it can be said that the chinese telecom industry is experiencing an unprecedented war. The entire war involved three aspects:the Wallet sharing.the acquire and the retention. In fact these three aspects are the three aspects of income of operators. The operating analysis system is the latitude from the three operators to continuously improve earnings, and a small cube into a large cube. The analysis system is operating systems for analysis.The internal data and external data coming from BOSS, OA, and so on will get a comprehensive analysis of all-round services such as customers, large customers, business development, quality of service, income, competition, marketing, new business, cooperation and other services by operating analysis system through the ETL (data extraction, transformation and loading tool), data warehousing, data mining, OLAP analysis and front-end display technologies.it also provides,in good time,a support service to the operators that launch new businesses and new decision, thereby enhancing the operator’s competitive in the marketplace. The Operation analysis system can improve the business relationship with customers so that customers will always feel that the existence of enterprises. Enterprise customers can also change at any time that in order to encourage enterprises to maximize the use of its resources and clients to achieve enterprise channel management, marketing, sales and after-sales service to the management of the interchange. It is a complete life cycle that a client is from in the network to out the network. we can understand the existing and potential customers of the basic attributes, consumer behavior and consumption by the operation analysis system, and according to the needs of different clients in the introduction of some personality characteristics of services, brand design products targeted to improve the customer’s consumption level (ARPU); on the other hand, through a deeper understanding of customers, providing personalized services, increase customer satisfaction, so as to continuously extend the time for customers in the network so that customers benefit from the value of the original curve of the lower to higher value curve.On the day that is the increasingly competitive in the homogenization. business analysis system that is able to provide operators a competitive advantage in many ways have become part of their consensus. Business Analysis System for a complete analysis of the business application domain analysis of the business support system for the company day-to-day management and market operation to provide timely, accurate and scientific analysis. Therefore, for meeting the demand about all levels of the company management and production personnel to obtain a higher for information, for resolving facing the "information flooding" problem, for providing full information to support,companies have proposed building a business analysis system program to solve such problems.This context stated that the Specific methods building the Mobile communications business data analysis system through the "top-down" approach. The platform operates as a subset of a provincial-level analysis of data warehouse and guarantees the consistency of business data analysis system with the provincial level. The platform will also be applied to the analysis of key market segments operating of Provincial operating system and fully support to the city branch of the department day-to-day manufacturing operations."Data mart" can focus on a targeted, timely, flexible and detailed data analysis and quickly guide to the market operators and production activities, greatly promoting the fine to the city of branch operations,to conduct more in line with the regional characteristics of the marketing analysis and management. At the same time, further extension and improvement of the provincial mobile operator’s value chain analysis system. The system uses an online analytical (OLAP), data warehouse (DW), data mining (DM), artificial intelligence (AI), geographic information systems (GIS) and advanced front-end display technologies. Of the original discrete, independent types of business data collection, extraction, conversion, loading, the establishment of a subject-oriented, integrated, stable, multi-bearer data warehouse of historical data, the metadata organization system and description of the data warehouse structure.