A Research Of Mass Media’s Guidance Strategy For The Netizen Phase Psychology On Network Group Event

The German sociologist Ulrich. Beck believes that the risk society is the inevitable result of the development of society, Risk society itself is a form of social morphology, is an inevitable form of the modern society. In the transition period of China are faced with the dominant and recessive risk in the political, economic, social and other fields. In recent years, frequent network group events is the general outbreak of the Chinese social risk or the drive of convenient network, this is a doubt echoed in the public mind. This paper set "my dad is Li Gang" incident as an example, from the government, mass media, the public and so on three dimensions trace back to the network group event background, explore the effect of its’influence in order to solve the public’s doubts, so that the three party can rationally understand and cope on network group event.The mass media is the reshapes of risk field. The article with " my dad is Li Gang" incident of mass media as empirical research, analysis of media events found in all stages of development although commenting on a report, but the incident is related to the government, the media, the public and other aspects and the existence of benefit game.In view of the network group events show risk and its psychological impact on the Internet, the mass media science should assume the mission and responsibility. On one hand the mass media should continue to build a bridge of communication between the government and the public; on the other hand it should continue to guide the the netizen psychology to make it towards more rational and more peaceful way of development and resolve the potential risks as much as possible.