The Research Of Modern TV Entertainment Program Value Orientation

Television entertainment programs are becoming a sort of form which is mostlyfavored by the audiences and the main advertisement profit winner for TV stations fortheir entertaining features and broad participatory to meet various demands of theaudiences on aesthetics and recreation. The value orientation is entangled by their cultureattribute of pop culture and product attribute of consumer culture. Only with the correctvalue to guide the practices and the substantial content to enrich the programs could thediversified demands be satisfied and the value of programs be maximized.Our country TV entertainment industry is not only an important part of the cultureindustry, is also the development of national economy accelerant. From the nationalcomprehensive promotion of the soft power of the Angle, TV entertainment industry’ssustainable development, to better dissemination of mainstream value, inheritance andcarry forward the Chinese national culture. This is also this paper explores contemporarytelevision entertainment value orientation of ultimate meaning and purpose.This study attempts to build the theoretical frames of the value of TV entertainmentprograms with the relevant theories and conceptions of value philosophy.This paper, based on the TV entertainment value of the subject of the multiplicationdemand, study the game mechanism between them, explore to adhere to the correct valueorientation of the path. Help television workers to better understand and grasp theentertainment value orientation, understand the audience aesthetic psychology and TVindustry the basic laws of development of modern TV entertainment many newphenomenon, the new question to make scientific answer to direct TV entertainmentproduction practice.Finally, combining the gauge theory framework of McQuail’s Mass CommunicationTheory and accountability frames, it will offer some more scientific suggestions for decision makers of culture industry and enhance the self-regulating standard andnormalization of value orientation of TV entertainment programs.